Pioneer City by Bronwyn Holloway-Smith is the last of a series of Letting Space projects in Wellington New Zealand. Letting Space seeks to transform the relationship between artists, property developers and their city. It commissions temporary art works from leading New Zealand contemporary artists for commercial CBD (central business district) spaces, exploring creative ideas for urban renewal and growth. Staged as a storefront real estate developer’s office, the Pioneer City project invites homesteaders and investors to help to form the first Mars settlement.
Artist Holloway-Smith is surprisingly serious about this venture, she says:
With NASA scientists aiming for a human mission to Mars in the next 20 years, and private innovators also paving the way, a Martian colony is not a question of ‘if’ but ‘when.’
Despite looking to the stars, the project also addresses life on Earth, as Letting Space manager/curators Mark Amery and Sophie Jerram observe:
At a time when the Wellington City Council is developing a 30-year vision for Wellington, this project also implicitly asks the public who controls our visions of the future and what kind of future we want for ourselves and our cities.

Letting Space curator Sophie Jerram at the Pioneer City showroom

Architectural model of Pioneer City


Holloway-Smith gathers feedback an expression of interest form at the showroom and on the Pioneer City website created to echo familiar NZ government forms. The project uses contemporary real estate industry language and marketing techniques but evokes the romanticized picture sold to early settlers of New Zealand, Australia and the US site-unseen.